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Original Streamed Series Top Binge Viewing Survey for First Time

TiVo® releases annual binge behavior report – Full-season binging on the rise

House of Cards and Unbreakable Kimmy Schmidt were the most recently binged shows

 

San Jose, CA – June 30, 2015 – TiVo Inc. (NASDAQ: TIVO) today revealed results from its second annual TiVo Spring 2015 Binge Viewing Survey. Binge viewing, defined as viewing more than three episodes of a series in a day, has continued its meteoric rise in both perception and popularity. Negative perception of binge viewing has greatly decreased, to only 30 percent of respondents (versus 53 percent just two years ago). Overall, 92 percent of respondents reported binge viewing at some point, demonstrating that binge viewing is a new norm.
 
“Binging is booming – not just during sparse stretches in the TV schedule over the summer or holidays, but year-round – and as programmers such as Netflix, Hulu and Amazon continue to release original programming a full season at a time, we expect this trend to accelerate. TiVo’s new OnePass™ feature is ideally suited to maximize binge viewing efficiency – including full-season binging – across linear TV, VoD and OTT sources of content,” said TiVo Chief Research Officer Jonathan Steuer.
 
Original Streamed Series Rule
This year, consumers are loving original content being produced by Netflix. House of Cards and Unbreakable Kimmy Schmidt come in as the most recently binged shows. Of those surveyed, 66 percent of season bingers use Netflix to watch their favorite programming in bulk. Season bingers are defined as viewers watching an entire season, or more, of a specific program within a few weeks.
 
Why We Binge
Respondents cite the desire to “catch up” on TV (28 percent) and “only having learned about the show after many episodes had already aired” (17 percent) as their top drivers for binging.
 
  • Three in ten of those surveyed prefer to wait to binge-watch certain programs until the entire season or series is over.
  • 32 percent deliberately put off watching an entire season of a show until they can watch the whole season at once, a slight increase from the 2014 survey.
  • 61 percent report they binge three or more episodes of the same show in one day, because they fell behind on their show.
  • 45 percent admit they binge because they learned about the show after many episodes had already aired and needed to catch up.
  • 39 percent say that some shows are better when watched back-to-back.
 
Risk Factors: Sadness, Lost Weekends and Lost Sleep
Ever heard of the binging blues? 52 percent report experiencing feeling sad when they get to the end of binging a series. When it comes to time spent binging, 31 percent said they have lost sleep due to binge-viewing, and 37 percent have spent an entire weekend binging a show.
 
The Couple That Binges Together… Stays Together
If your idea of the perfect date involves a TV, playing your recorded shows or streaming an entire season on the couch with your loved one, you are in good company. 31 percent say binge-viewing together is an important way they spend time with their spouse.
 
Looking to binge on something fun? Check out TiVo collections. The week of June 26th, TiVo will feature the Pants Off Dance Off collection, inspired by the release of Magic Mike XXL, as well as the 4th of July collection. To find TiVo collections, go to TiVo Central and click Browse TV & Movies.
 
For further details regarding our Binge Survey, please send an email request to info@tivoresearch.com.
 
Methodology
TiVo Research conducted the TiVo Spring 2015 Binge Viewing Survey in March 2015. Respondents were part of the TiVo Advisors Panel, an opt-in panel of approximately 30,000 TiVo subscribers whose second-by-second viewing behavior is anonymously tracked on an ongoing basis. This viewing data is merged with our monthly attitudinal surveys, allowing us unprecedented insight into behavioral habits and television viewing. 12,458 panel members participated in this survey. TiVo Research has defined “binge-viewing” as watching at least three episodes of the same series on the same day; “season binging” is defined as watching an entire season (or more) of a specific program within a few weeks.
 
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About TiVo
TiVo Inc. (NASDAQ: TIVO) is a global leader in next-generation television services. With global headquarters in San Jose, CA and offices in New York, NY, Boston, MA, Durham, NC, and Warsaw, Poland, TiVo's innovative cloud-based Software-as-a-Service solutions enable viewers to consume content across multiple screens in and out-of-the home. The TiVo solution provides an all-in-one approach for navigating the 'content chaos' by seamlessly combining live, recorded, on-demand and over-the-top television into one intuitive user interface. The TiVo experience provides TV viewers with simple universal search, discovery, viewing and recording from a variety of devices, creating the ultimate viewing experience. TiVo products and services are available at retail or through a growing number of pay-TV operators world-wide. TiVo's multiple subsidiary companies provide the broader television industry and consumer electronics manufacturers with cloud-based video discovery and recommendation options, interactive advertising solutions and audience research and measurement services. More information at: www.TiVo.com.
 
TiVo and the TiVo logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.
 
About TiVo Research
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability, and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TiVo Research’s web-based Media TRAnalytics and TV Health Ratings platforms match the TV advertising households actually receive with the products the same households actually buy, enabling clients to find "The Right Audience" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. More information at: www.tivoresearch.com.
 
TiVo, the TiVo logo, the TiVo silhouette logo, and OnePass are trademarks or registered trademarks of TiVo Inc. or its subsidiaries. All other company, product and brand names, logos and trademarks are the property of their respective owners.


Contact Information:
Angel Badagliacco
TiVo Inc. 
abadagliacco@tivo.com
408.313.5358